Chopin is more popular than football – at least in Warsaw

20.05.2015

More than 3 million people visit Warsaw each year. Of those, about 200,000 visit the museum dedicated to Poland’s national music hero: Frédéric Chopin.

Officials from the Warsaw Tourist Office have set in motion a plan to bolster both existing and future tourism numbers. Along with tour businesses and vacation planners, their goal is to market Chopin himself as a brand and highlight the composer’s extreme Polish patriotism. They’ve all been working behind the scenes for more than five years, and their efforts have borne fruit. In fact, more people came to see Chopin exhibits in Poland’s capital than came to see football matches during the 2012 European Championship.